A few times each year (usually in summer and around the holidays), Starbucks releases a promo game to promote their seasonal drinks. The gamification of products is nothing new, but Starbucks certainly does an excellent job of this. I get sucked in every time they release a new game, planning out my Starbucks visits and drinks in advance, all according to whatever will get me the most game plays.
Starbucks released another “Starbucks for life” game a few days ago, where each drink purchase gives you a game play piece, and 3 of a kind is a winner! But I recently found a way around all of this, how you can play the game without buying any drinks at all!Read More »